Utrecht, Netherlands
Hybrid
Join our team
We're Florbs, the security shield for Google Workspace.
Florbs provides automated security for your Google Workspace. We give full visibility and control of the Workspace environment, protecting data at scale through automated security policies, user access management, and alerting to potential threats before they become a problem.
We're not just building software, we're creating a smarter, safer way for teams to work with data. Florbs is the Fluid Orb, flowing seamlessly with our data, people, and AIs, so teams can move fast without risk.
Backed by the founders of highly successful companies like Booking.com, Adyen, Ohpen, BinckBank, Brand New Day, Flow Traders and supported by a solid founding team with deep domain experience, we’re growing fast and looking for foundational team members to join the journey. Join us as our next B2B Marketing Manager.
Your role
As our B2B Marketing Manager, you'll drive sustainable, scalable growth through hands-on execution and optimization of acquisition strategies, leveraging data, creativity, and technical insight across multiple acquisition channels, working directly with the founders to scale Florbs.
You’re not managing ads—you’re building our growth machine with a data-driven approach, creativity around messaging and branding, making a direct impact on our trajectory.
What you'll do
Growth strategy & execution: Develop and implement a data-driven growth strategy, continuously analyzing performance to identify and scale the most effective acquisition channels.
Brand & content development: Elevate Florbs' brand presence by leading messaging, creative direction, and brand awareness initiatives. Produce high-impact creative assets, including compelling blog posts, ads, and in-depth content (white papers, case studies) that establish our position as an industry thought leader.
Key account & partner marketing: Lead marketing alignment across the organization, fostering deep collaboration with Sales, Product, and the founders. Act as the primary marketing partner for the Sales team in key account and reseller meetings, developing and presenting bespoke marketing toolkits to secure buy-in and drive joint success. You will be responsible for ensuring all internal and external stakeholders are aligned on strategy, messaging, and KPIs to create synergistic campaigns with maximum impact.
Performance marketing & optimization: Implement robust tracking and analytics to monitor user journeys and campaign performance, generating actionable insights. Drive conversion rate optimization (CRO) through hypothesis-driven A/B testing on campaigns, landing pages, and user funnels. Design, test, and refine high-converting landing pages to maximize sign-ups and demo requests.
Content: Execute a comprehensive content marketing strategy with a strong focus on organic growth and audience engagement.
What we're looking for
Background in B2B SaaS and/or cybersecurity
Strong analytical skills with experience in campaign optimization & A/B testing
Strong copywriting skills
Strong project management skills and experience with KPI analysis
Data-driven approach to marketing decisions
Self-starter who thrives in ambiguity and creates structure
True team player excited by building something from the ground up
Creativity!
Excellent interpersonal and communication abilities, with high emotional intelligence and attention to detail
Bonus points
Previous experience in high-growth early stage startup environments
Strong interest in AI and workflow automation
Loves the fast-paced startup "rollercoaster"
What we offer
Competitive salary
Ownership, autonomy, and direct impact
A product-focused environment with smart, passionate teammates
Opportunity to shape both tech and culture from the ground up
A fun and lean team with possibilities up for grabs
Quarterly team activities and occasional drinks
Optional to participate in the company pension plan
Unlimited number of holidays
